Mattel Brands Consumer Products France
Booth number : A02
With very emblematic properties such as Barbie, Hot Wheels, Fisher Price or Scrabble, Mattel keeps investing the world of preschool licensing with its HIT brands composed by Fireman Sam and Bob the Builder. Mattel successfully continues with the launching of new franchises such as Enchantimals in 2017 and Polly Pocket in 2018!
List of properties represented by this company
Barbie, Bob the Builder, Enchantimals, Fireman Sam, Fisher-Price, Hot Wheels, Polly Pocket, Scrabble,
Focus on :
Polly Pocket is getting ready for her return in the mini-doll category where she is highly appreciated by the moms who are already looking forward to seeing her again. A new series will already be broadcasted by the end of the year. Bright outlooks are in sight for Polly!
Fisher-Price exists to make childhood fun and enriching. Through its breadth of products and services, the brand supports families with young children, helping them build skills that will last a lifetime. With a 100% brand awareness rate, it is an inter-generational brand that has had a deep and lasting impact on the history of toys. Through its toys and music as well as manual activities adapted to younger children, the brand has become a reference in babyhood. Entering the digital world, Fisher Price will give a voice to mothers and establish a sustainable relationship.
With Barbie you can be anything. For 59 years Barbie has been the reflection of her time - which has allowed her to stay the n°1 doll around the world, in France with a 56% category share and to be a universal and cultural icon. Once again this year Barbie advocates diversity in every shape and form. Barbie is also making headlines with her upcoming 60 years anniversary activated through the Dreamhouse Adventures TV series for girls and Dreamtopia for a younger age.
Make it epic! 50 years in 2018, 16 mini cars sold every second and Hot Wheels is still number 1 in its category by offering little boys a big dose of adrenaline while they experience even more speed, power and performances. With already 4 billion cars sold since 1968 Hot Wheels knows how to bring success through innovation, upcoming partnerships with Nico Roseberg and a brand campaign dedicated to moms.
After a 2017 launch with new looks, new stories and new characters, our friend Bob the Builder was seen in theaters, on TV and is now playing in the big league after meeting French president Emmanuel Macron. In 2018 Smoby becomes Master Toy with a brand new range of toys, vehicles…
Fireman Sam is the ultimate hero next door. With a brand awareness of 71%, Sam has won over little boys but also little girls thanks to the cartoon broadcasted every day on the Zouzou of France 5 and on France 4. The toy and publishing range will be extended for 2018. Sam will also be debuting in fashion, arts and crafts and outdoor games. Beginning of this year, Sam will also make an appearance in theatres and will benefit from a digital support making it a sustainable preschool brand.
Launched in 2017, Enchantimals makes a noticeable beginning by becoming n°2 of its category as of September. New characters will soon join Felicity and her friends in a unique world and products ranging from publishing to fashion accessories and role play to arts and crafts without forgetting plush, will strengthen a rising franchise.
70 years "already" and always the last word. Timeless, the franchise Scrabble has achieved to win over little ones but also grown-ups with products adapted to everyone. Numerous Scrabble events are to plan for 2018, reinforcing the popularity around France’s favorite word game! New licensee parterships are expected!

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