Booth number : B03
Sanrio with the motto “Small Gift, Big Smile” has the aim of bringing happiness to people’s lives. It is today not only home of superstar Hello Kitty, but a Global brand concentrated on developing Sanrio Characters like My Melody, Gudetama, Little Twin Stars, Aggretsuko or the British icons Mr. Men and Little Miss.
List of properties represented by this company
Aggretsuko, Hello Kitty, Mr. Men Little Miss,
Focus on :
Gudetama translates as ‘lazy egg’ in English. Like an egg, Gudetama has no gender, and is characterised by its downcast approach and lazy attitude. Aware of its fate – that of being eaten, Gudetama has no ‘get-up-and-go.’ Launched in Japan in 2013, Gudetama has proved a runaway success with children and adults alike, spawning a Gudetama Café in Osaka, as well as a huge range of product collaborations – from fashion and beauty to childrenswear, luggage and even its own range of Facebook stickers.
Hello Kitty was born in London in 1974. Known for her red bow and spreading love and kindness wherever she goes, Hello Kitty’s full name is Kitty White and her motto is: ‘you can never have too many friends’. Over the years, Hello Kitty has become a global icon loved by adults and children around the world and an inspiration to artists and designers. From high-end fashion collaborations to her very own Italian wine and multiple hotels, Hello Kitty magic can be applied to virtually all products and experiences.
Aggretsuko is a cute Red Panda, working as an office associate in the accounting department of a highly respected trading company. She works in one of the biggest metropolitan areas of Tokyo. It's always been a dream of hers to work in this field, especially in this part of the city. But in reality, her bosses are unsympathetic and give her harsh deadlines. When she gets pushed to the limit, she goes out after work and takes out her frustration and stress with heavy metal karaoke sessions! Launched in Japan in 2016, Aggretsuko is now on screens globally with her very own Netflix series.

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