The Smiley Company
Booth number : C01
As one of the world's top 100 licensors, The Smiley Company works with over 260 licensees and best-of-class retailer partners globally, to bring the iconic Smiley, SmileyWorld and Rubiks Cube brand across children’s and adult fashion, home, FMCG and entertainment. For over 45 years Smiley has shaped the way we share happiness and express ourselves through iconic and creative products. Today, Smiley is more than an emoticon but a Brand loved by all.
List of properties represented by this company
Rubik's Cube, Smiley, Smiley Baby, Smiley girl, Smiley Jr., Smiley society, SmileyWorld,
Focus on :
Express yourself with SmileyWorld and embody the spirit of the digital revolution. Inspired by the growing phenomena of social and digital communication, SmileyWorld is bold, fun and expressive with collections that are youth-oriented, full of ironic slogans, emoticons and our innovative world of self-expression.
The Smiley Company has entered into a strategic partnership with Rubik’s to expand the Cube into a new world of exciting categories and develop the business globally. Smiley brings a highly innovative approach to licensing which will help to craft a unique brand extension for Rubik’s and a new vision to the type of products Rubik’s creates. With its dynamic resources and decades of experience, along with industry knowledge and the networks to really leverage the Rubik’s brand. Smiley will reinvent Rubik’s as a global brand of the future.
A truly unlimited brand, evergreen and unique in that it has influenced musical generations, social movements and the pursuits of happiness for over 4 decades. Smiley is the most recognisable icon in the world, transcending visual perception to remind us just how powerful a smile can be.

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