THE KLF HONORS THIS YEAR E-SPORT AND GAMING.

France is the 3rd largest European market with 25 million dollars in turnover * in 2018. The phenomenon of E-Sport confirms again this year the revolution in the world of video games.

E-Sport has definitely seduced the general public and settled in our daily lives, especially among 15-34 year olds. The KLF organizes for the first time a live E-Sport tournament in partnership with Sylphe.

Professional players will be there to compete around games such as Dragon Ball Fighter Z, Pokémon Let's Go, Super Smash Bros Ultimate or Just Dance. Come discover this phenomenon and meet these players to understand how they work and their expectations in terms of products and partnerships!

*Source : Etude Superdata Research

 

« brands & Collabs »

The KLF offers you this year a theme on "Brands & Collabs", Kazachok will present a staging of products that include as many creators, designers and personalities as international brands and fashion brands or perfume associates with a trademark license. This space dedicated and scenographed by Thierry Virvaire, artistic director of KLF, will allow you to discover territories of expression with great potential and to seize great opportunities.

conférence on this theme will take place on april 3, 2:30 pm.

 

TO CELEBRATE THE 35 YEARS OF RETURN TO THE FUTURE IN 2020, UNIVERSAL STUDIOS REFERS YOU TO THE FUTURE WITH THE DELOREAN!

Have you always dreamed of traveling back in time like Marty McFly and Doc? Just choose a date and then activate the temporal convector ... This is the explanation that Doc gives us in the first part of the saga: Back to the future! !

In exclusivity this year, the KLF will welcome on the stand of Universal Studios, the emblematic DeLorean of Back to the Future to celebrate the 35th anniversary of this cult movie in 2020, as well as several accessories like overboard, flying skateboard or even Nike's "self-lacing" shoes. Very present in popular culture, this trilogy is available in multi-sector derivatives: games, toys, publishing, textiles, decoration ...

Visit booth A01 to discuss opportunities!

 

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