In 2018, more than 50 rights holders and/or agents participated in the exhibitors' area. To complete this offer, 4 conferences were given and 13 Ping-Pong workshops brought together visitors around roundtables to discuss current themes. The appointments on stand followed one another in a studious but welcoming atmosphere, moving on to real moments of relaxation during the celebrations of the 15th anniversary the KazaNight Fever and its activities as well as the pop up musuem.



« The Kazachok Licensing Forum is a unique opportunity to meet agents and rights holders presenting relevant properties and brands on the French market at a unique location. 80% of the people we meet are interesting, whether they are agents, customers or other licensees with whom it is always interesting to exchange. Kazachok is a place that gives you energy and gives birth to many desires! »
                                                            Marion Lefebvre, Sahinler

« A very positive year for us in terms of appointment quality. The new layout is great. The Kazachok Licensing Forum allows us to establish our strong position in the licensing market, to meet new market players, and to maintain the link with those we already know. »
                                                        Marjorie De Maria, Delcourt



As every year, the Forum welcomed a beautiful audience of experts who shared their experiences during the conferences in a new AGORA space.

On the theme of Sport we welcomed Sporsora, ASO, FFT, LFP, 3rd Line, Junior City and KidzGlobal. Sports brands are now being built on models close to Entertainment brands. They have to tell stories, create emotion and work on the fan base. A considerable stake when one knows the sports schedule until 2024 and that sport is the 2nd community gathering the most enthusiasts !

On another front, NDP released the results of the licensed toy market in 2017. Licensed products represented 22.6% of toy sales in Europe with a decrease of 7% vs 2016. This drop is mainly explained by blockbusters that did not drive the market but also by demand from children, which was not sufficient in 2017. Despite these figures, there are prospects to consider: develop the preschool offer, offering more products in the 20/30€ price range, working on product rotation and especially recruit new consumers.

Finally, Win Minute has demonstrated that it is possible to measure the quality of in-store license exposure. A simple tool that makes it easier to work on the presence of brands on the shelves and build a real partnership with retailers.





As far as trends are concerned, numerous diversisifications coming from toys have been noticed, notably this new phenomenon, collectible shape memory toys, which come to us from the US: Smooshy Mushy (Lisle Licensing) or Soft'n Slo Squishies (Nelvana). Enchantimals (Mattel Brands CP) and Hatchimals (CPLG) have announced numerous partners and the licensing program will begin to be deployed.

On the girls' side, Léna, Find Me in Paris (francetv distribution) and Kally's Mashup (B&R 360) were very noticed. On the boys' side, the manga is very present with Dragon Ball (Toei Animation Europe) celebrating its 30th anniversary, Captain Tsubasa (Viz Media) who is back or Boruto (Médiatoon) who should take over from Naruto. For the little ones, Lilybuds (Sagoo) is a new series, very nature, which arrives on France 5 in May.

To be continued!







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Visitor's section
Exhibitor's section